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Each year we take on between 20-25 new films, half of which are launched in the spring around MIP TV and the other half in the fall around MIP COM. We represent a total of around 160 titles and try to keep our catalogue to this size, so we can keep it active, stay focused and give the films a serious shelve live. You should see us as a Haute Couture Documentary Boutique: we do not have many pieces, but they are all great quality, well made and well looked after.
The main market for documentaries has been and continues to be the traditional TV market. Around 80% of the sales we do worldwide are broadcast sales in all its different forms, with the Internet today stretching the definitions and is complicating matters as the broadcasters now want to use the Net as much for telecasting as their over-the-air, cable or satellite signals. About 20% of the films we handle result in sales in the world of theatrical and video (including new media)
About 50 countries worldwide buy documentaries, these are usually the countries where there is some sort of public broadcast history. All of them can buy TV hours (anywhere between 45 and 58 minutes, but usually around 52 minutes.) Much less countries have feature length slots but many of them are very late at night, so one can wonder who will see this films. We prefer the prime time TV hour slots, as these can rake up serious audiences and attention sometime.
Our client list consists of 1500 clients; TV buyers (public, commercial, private channels) and theatrical, non-theatrical, educational, home video distributors, Internet, and also airlines. Within this group there is a hard-core group of broadcast buyers of around 400 whom we regularly meet at the markets.
Due to the overwhelming number of films on the market it is getting tougher to make sales in general and the average performance of about 15 to 20 territorial sales per film is decreasing. Our best seller has sold over 50 times!
All information on the films can be accessed via our website as well as festivals, awards, and other information. All our films can be accessed by category, subject, or title. Yearly we have about 600,000 hits on our website. And millions of people around the world get to see the films we represent.
